Andrew Schepers - Designer, Developer, Marketer

Andrew

Schepers

Andrew Schepers
I’m a
Creative Visual Designer slash
Front-End Developer slash
Digital Marketer slash
Linchpin.
about

Who I Am

Just your friendly neighborhood Mad Design-tist

The Fundamentals


Affinity for beauty led me to become a designer.
A magnetic desire for results and impact led me to digital marketing.
A fundamental need to build great user experiences led me to develop.

My credo as a designer is to find beautiful solutions to complex problems and harmoniously merge form with function. I strive to design and build for users first and ego last. Technology is accelerating our evolution and lateral thinking is required to improve how we interact with it. On top of software mastery and code chops, it takes data and research to make optimal design decisions.

In the last decade, I’ve helped forge and fortify countless brands. I’ve personally designed and built well over a hundred commercial websites and managed large scale, multifaceted digital marketing campaigns. I know how to engage audiences in new ways and strengthen brand affinity. I’ve managed and mentored creative minds and helped organizations navigate towards the future. Every single project contains priceless lessons when you’re hungry for knowledge, and I’ve developed one heck of an appetite.

VennDiagram

A Brief History


  • 2015-Today

    Starbucks

    Email Marketing Manager – TeavanaI manage the email marketing channel for one of the world’s leading tea brands. This includes strategically planning, designing and building our email campaigns. I also manage an increasingly complex array of email-based marketing automation tools, constantly searching for new ways to optimize performance and enhance customer experience.

    I work alongside a brilliant cross-functional team focused on building brand equity and driving ecommerce business. Our mission is to elevate every day moments for our customers via 350+ stores, Starbucks stores, and in our digital channels.

  • 2014

    Moved to Seattle

    Moved to SeattleI fulfilled a lifelong goal of living in the Pacific Northwest and relocated to Seattle in early July. I love this place!

    During my first months in Seattle, I trained as a Technical Producer for Exact Target and the Salesforce Marketing Cloud. I sharpened my mobile-responsive email build capabilities while completing contract and agency projects for great clients including Microsoft, HTC, and Live Nation.

  • 2010-2014

    Coborn's, Inc.

    Digital Marketing Manager (2014)Senior Web Designer (2011-2014)Web Designer (2010-2011)As Senior Web Designer at Coborn’s, Inc, I was able to help build a digital marketing department from the ground up for this regional grocery retailer with $1B+ in annual sales. I managed user interface design, email marketing campaigns, online content strategy, SEM, SEO and much more. My efforts were instrumental in establishing a company Intranet and increasing efficiencies through the effective use of technology for all 7,000+ employees. I was also a key player in the expansion of the company’s innovative grocery delivery service, CobornsDelivers.com.

    The rewards of these successes have come in the form of national design awards, dramatically increased audiences, and being able to watch my department grow and flourish.

  • 2008-2010

    Th!nkCreative Media Works

    Art Director / Lead DesignerAs an instrumental player for this innovative regional agency, I developed creatively cutting-edge digital solutions for a wide array of clients. My focus was balanced between highly visual front-end web design and development, logo and print design, and audio/video production. A crucial part of my job was communicating the language of design directly with our clients.

  • 2007-2008

    Curtis Marketing Group

    Lead Designer / DeveloperI was able to help bring this well-established dental marketing firm up to speed, introducing new standards of quality and optimization and dramatically compressing lead time for site launches.

  • 2005-2006

    Brain Magnet

    Lead Designer / Assistant Art DirectorIn my inaugural full-time role in the design industry, my design strength and leadership potential were quickly recognized. I leaped into the role and managed a team of diversely skilled designers and developers to build highly customized web tools for commercial and government clients. This position sparked my love of Project Management and introduced me to the joys of collaborating with solid developers.

  • 2005-Today

    Brand Nucleus

    Design Nerd / Web Mechanic / OwnerI had long dreamt of bootstrapping a small design agency. Through this grand experiment, I learned a myriad of practical lessons in business management and client relations, not to mention expanding my technical abilities immensely. In the beginning, I acted primarily as a graphic design and front-end development resource for local agencies representing clients world-wide. Today, I take on a few hand-selected projects for my most trusted clients.

  • 2001-2005

    Education


    Alexandria Technical CollegeAAS – Communication Art & Design (2003-2005)
    • 3 Gold AdFed Awards / 10 Silver • Outstanding Student Award
    Internship – United Way of Central MinnesotaGraphic Design Intern (2004)
    • Executed new national corporate branding standards for local branch
    St. Cloud State UniversityTwo Years of Design & Liberal Arts (2001-2003)
    • Attended first full year of college as a high school senior

services

What I Do

Polymath Stylee

Design

Design

User Interface (UI) Design • Creative Direction • Photoshop, Illustrator & InDesign • Raster & Vector Expertise • Traditional Media Design • Digital Illustration

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Code

Code

HTML • CSS • SEO • CMS Integration • WordPress • Domain & Hosting Config • Accessibility • Mobile Responsive Design • Email Optimization

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Digital Marketing

Digital Marketing

Search Engine Marketing • Data Gathering & Reporting • Customer Acquisition • Campaign Management • Copywriting • Strong Vendor Relationships

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Branding

Branding

Strong Visual Concepting Skills • Logo Design • Branding Standards Development • Maintaining Brand Cohesion • Typography • Research-Centric Design Approach

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Mobile

Mobile

Mobile Responsive Web Design • Front-End App Design • Mobile App QA & Requirements Gathering • Android Fanboy • Apple Power User

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Social Media

Social Media

Social Media Strategy • Contest Development • Mention Monitoring • Video Production • Multichannel Social Ad Campaigns • Live Events

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Skill Tree

Design

User Interface Design

Creative Direction

Photoshop, Illustrator & InDesign

Raster Expertise

Vector Expertise

Traditional Media Design

Digital Illustration

Development

HTML

CSS

Mobile Responsive Design

CMS Integration

Wordpress

Domain & Hosting Config

SEO

Marketing

Email Marketing

Content Development

Online Contest Execution

Social Media Strategy

Search Engine Marketing

Project Management

Building Vendor Relationships

portfolio

See My Work

The evidence of over a decade as a visual communicator

Rising Up Counseling Branding
Rising Up Counseling Branding
Rising Up Counseling Website
Rising Up Counseling Website
The Cafe Renaissance
The Cafe Renaissance
Buhler Group
Buhler Group
Miller Properties
Miller Properties
Twin Cities Dental Center
Twin Cities Dental Center
Tischler Wood Products
Tischler Wood Products
Tonic Sol Fa
Tonic Sol Fa
Tony’s Lifetime Exteriors
Tony’s Lifetime Exteriors
Viking Log Furniture
Viking Log Furniture
Focal Point Marketing Group
Focal Point Marketing Group
Covalent Fulfillment
Covalent Fulfillment
High Impact Training
High Impact Training
Simplicia – “Dichotomy” Album Artwork
Simplicia – “Dichotomy” Album Artwork
Seazon of the Fly – “The Garden” Album Artwork
Seazon of the Fly – “The Garden” Album Artwork
contact

Get In Touch

Let's see if we can convert some potential energy into kinetic

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